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Triumph start 2010 like a... Tiger - Up 45% over March of last year


by Marc Cantin ,

After hinting at good news from the UK manufacturer last week, (,great-news-bike-sales-up-so-far-in-2010-in-quebec.spy?artid=117705), we can now confirm that 2010 is off like a lion and March 2010 is a record, with 200 units sold.

In the midst of a slight recovery within the industry, fuelled in good part by significant price cuts for non-current models, Triumph has started off this year way ahead of the 2009 pace, when they ended the year with a net sales increase of 20%.

Big year-on-year increases is what generates profits, enough to develop new model that create and fill new market segments – exactly what Triumph Canada GM Chris Ellis told us at the beginning of March in Florida.

This growth is spearheaded by some exceptional bikes amongst the 16-model range, led by the new 1600cc Thunderbird, recently recognized by Cycle World magazine as “Cruiser of the Year”, and the 675cc Triumph Street Triple R, hailed as “Motorcycle of the Year” by