This program provides enhanced travel benefits to motorcycle riders and Harley-Davidson enthusiasts at 1,200 "rider-friendly" Best Western properties across Canada and the US.

Harley-Davidson owners or enthusiasts can register for Best Western Ride Rewards (SM) by visiting www.bwrider.com or calling 1-888-BW2BIKE. Members earn 10 points for every US dollar (May be adjusted for the Canadian dollar) spent on qualified room rates or 250 airline miles per qualified stay at more than 4,000 Best Western hotels worldwide.

Benefits for riders members include a 10 percent bonus points on every stay. H.O.G. members get a 15 percent bonus points on every stay, complimentary room upgrades when available, plus early check-in and late check-out if available.

Riders at one of the 1,200 plus Best Western properties that are certified "rider-friendly," have access to wipe-down rags and to a washing station. Some hotels also offer reserved parking spaces, bottled water and lip balm.

Enthusiasts can also use Harley-Davidson's Ride Planner to help map and plan rides, available at www.harley-davidson.com, which shows Best Western hotel locations, services and amenities.

Go to www.bwrider.com or http://rideplanner.harley-davidson.com/rideplanner for more information.