That's right: Your new moustache for Movember could earn you a brand new 2013 Street Bob courtesy of Deeley Harley-Davidson Canada.

In 2011, the company raised over $130,000 in support of Prostate Cancer Canada. The goal for 2012 is set even higher, not only in terms of cash but also the number of 'staches.

Launch parties have been kicking off in major Canadian cities, including Toronto, Vancouver, Halifax, and Montreal. Deeley Harley-Davidson Canada will also be active on university campuses across the country to sponsor the Big Mo On Campus Awards, including a $2,500 gift card to the leading campus fundraiser.

Last year's bike winner, Bobby Tinkler from Rawdon, Quebec, acted as captain of the Movember Team at the family-owned Rona store after his father had recently passed away.

Photo: Harley-Davidson