KTM Canada is excited to announce that Jean-Sebastien Roy has signed on to be the ambassador for KTM Canada’s new SX-F line.

JSR holds an impressive motocross background, including 5 Canadian National championships, 5 Montreal Supercoss wins and 5 years of representing Canada on the world stage at the Motocross des Nations, among many other accomplishments.

JSR will be a huge addition to the KTM family as he brings to the table an immense amount of experience, talent and knowledge. JSR is a household name in the world of motocross. As ambassador, JSR will focus a large part of his energy on mentoring the young riders looking to step up their game and ride to championships, riders like Jeremy Medaglia and Kaven Benoit who have the base skills but stand to gain invaluable knowledge from the 5 time Canadian Nationals champ.

Photo: KTM

While JSR is not mentoring the Royal Distributing Thor Dragon Fuels race team, he will spend his time touring and demonstrating the all new KTM SX-F line of motocross bikes as well as teaching some motocross schools.

Look for JSR out at the track nearest you and at a number of the CMRC National rounds promoting the all new KTM 350SX-F that boasts an electric start, electronic fuel injection, linkage and all new frame concept.

KTM Canada and JSR are teaming up to lead the way in 2011 and are looking forward to putting orange bikes on the podium throughout Canada for both National and amateur riders.

Welcome to the family!