Harley-Davidson Motor Company has recently entered into a promotional partnership with Marvel Entertainment for the new movie, The Avengers, which is slated to premiere in theatres on May 4, 2012. Based on the ever-popular Marvel comic book series, The Avengers film brings together the mightiest superhero characters, such as Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, and Black Widow, on screen for the first time.

As part of the promotion around The Avengers, the “Assemble Your Freedom” Contest is now running throughout Canada, with the exception of the province of Quebec. From now through July 1, the “Assemble Your Freedom” contest will be running online at www.h-d.com/avengers. Contestants can “heed the call” by creating their own character and designing their own bike. A total of five lucky winners, one of whom will come from Canada, will be immortalized by being drawn in an Avengers comic and will win the bike that they designed in this first-of-its-kind promotion.

The involvement of Harley-Davidson in Marvel’s The Avengers includes product integration into the film, a promotional partnership, and media placement through print and online media properties. The recently launched Harley-Davidson® Softail® SlimTM motorcycle will also have a role in the new film, which will be distributed by Walt Disney Studios Motion Pictures.


_{As reported by Deeley Harley-Davidson® Canada}