Kenda USA, a world-leading manufacturer of tires and tubes for ATVs, motorcycles and bicycles, has signed on as a Tour sponsor of the 2007 WPSA PowerSports ATV Tour. In addition to its high-visibility sponsorship, Kenda will also back Pro riders Chris Earlywine, Mike Houston, Kevin Johnston, and Ken Robey.

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"We have a lot of exciting new products for ATV racers in 2007," said John Leale, Kenda USA National Sales Manager. "So we've stepped it up on the marketing side by sponsoring the WPSA's 10-race event on ESPN2. The Kenda brand will receive some great national exposure."

"We're pleased to partner with Kenda USA on the WPSA PowerSports ATV Tour," said PowerSports Entertainment, Inc. CEO Rick Murphy. "Kenda is a great company on the cutting edge of tire technology."

About Kenda
For the past 40 years, Kenda has continued to develop and expand its product selections to meet changing market demands. Today, Kenda tires and tubes can be found worldwide on bicycles, lawn equipment, automotive vehicles and more. Kenda factories in Asia (Taiwan, China, Vietnam) build products to suit a wide variety of applications. The company's long-term goal: develop innovative products while providing high standards of quality and excellence in customer service.