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Harley-Davidson among top 100 global brands


by Josée Paquet

Interbrand today released its 15th annual Best Global Brands report. While Apple (No. 1) and Google (No. 2) dominate the rankings, Harley-Davidson managed to land in 87th place.

When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value:
  • The financial performance of the branded product and service;
  • The role the brand plays in influencing customer choice;
  • The strength the brand has to command a premium price or secure earnings for the company.
Here are the various automakers that appear in the rankings:

Toyota 8 20.00%
Mercedes-Benz 10 8.00%
BMW 11 7.00%
Honda 20 17.00%
Volkswagen 31 23.00%
Ford 39 18.00%
Hyundai 40 16.00%
Audi 45 27.00%
Nissan 56 23.00%
Porsche 60 11.00%
Kia 74 15.00%
Chevrolet 82 10.00%
Harley-Davidson 87 13.00%
Land Rover 91 NEW

Source: Interbrand