Harley-Davidson among top 100 global brands
10-9-2014
by
Josée Paquet
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Interbrand today released its 15th annual Best Global Brands report. While Apple (No. 1) and Google (No. 2) dominate the rankings, Harley-Davidson managed to land in 87th place.
When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value:
- The financial performance of the branded product and service;
- The role the brand plays in influencing customer choice;
- The strength the brand has to command a premium price or secure earnings for the company.
Here are the various automakers that appear in the rankings:
BRAND |
2014 RANK |
% CHANGE IN BRAND VALUE |
Toyota |
8 |
20.00% |
Mercedes-Benz |
10 |
8.00% |
BMW |
11 |
7.00% |
Honda |
20 |
17.00% |
Volkswagen |
31 |
23.00% |
Ford |
39 |
18.00% |
Hyundai |
40 |
16.00% |
Audi |
45 |
27.00% |
Nissan |
56 |
23.00% |
Porsche |
60 |
11.00% |
Kia |
74 |
15.00% |
Chevrolet |
82 |
10.00% |
Harley-Davidson |
87 |
13.00% |
Land Rover |
91 |
NEW |
Source: Interbrand
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